Based in USA
Trade body for the digital ad industry
Services
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.
In the News: list all 230 articles
- New Regulatory Head for IAB Australia
- IAB Launches Framework for Measurement of In-Game Ads
- MRC and IAB Seek Input on Attention Measurement Draft
- Microsoft's Prior to Lead IAB Aus Tech Council
- New Chair and Deputy Chair for IAB Australia
- IAB Aus Launches Paid Search Guide and Tool
- Ipsos iris Adds YouTube CTV Audience Data
- New Chair and Deputy Chair for IAB Australia
- Britain's ABC Adds Two to Board
- Ipsos iris Adds YouTube Metrics in Aus
- Spotify Takes a 'Pause' from IAB Certification
- IAB Seeks Standards for Retail Media Measurement
- OzTAM BVOD Data Added to Ipsos iris Aus Currency
- Ad Fontes Gets Funds, Names Berens Head of Insights
- Ipsos iris to Roll Out Down Under
- IAB Names Research, Insights and Strategy Leaders
- IAB Tech Lab Seeks Cross-Platform TV Ad Framework
- IAB Tech Lab Hires Identity & Data Protection Director
- IAB Tech Lab Hires Identity & Data Protection Director
- Tech Lab Launches 'Privacy Enhancing Tech' Taskforce
- Podcast Analyst Backtracks Gets IAB Tech Lab Approval
- Ipsos Replaces Nielsen as IAB Australia Data Supplier
- New CEO for IAB Tech Lab
- IAB Aus Puts Off Endorsement of Nielsen Digital Method
- IAB Australia to Tender for Online Measurement
- IAB's New Podcast Measurement Guidelines Up for Review
- UK's IAB Upgrades 'Gold Standard' Certification
- IAB Names Cohen CEO, as Rothenberg Takes Exec Chair Role
- Eyeota Earns Data Transparency Certification
- 'MeasureUp' Research Awards Launch in Australia
- Ad Industry Leaders Launch Partnership
- IAB Launches Privacy Lab Service
- IAB Europe Launches Digital Ad Measurement Framework
- IAB and Tech Lab Create New Measurement Role
- IAB Hires for New Research Team Leadership Role
- Interpublic Veteran Cohen is New IAB President
- IAB UK Names Head of Research and Measurement
- IAB President Patrick Dolan Resigns
- US Ad Associations Launch CCPA Opt-out Mechanism
- Ad Associations Urge National Privacy Law
- IAB Tech Lab Finalizes Data Transparency Standard
- Nielsen Introduces Updated Video View-Time Metrics
- IAB Urges Balanced Approach to Online Privacy
- 'Privacy for America' Advocacy Group Launches
- Former IAB CEO Guy Phillipson Named JICWEBS Chairman
- IAB Europe Creates Chief Economist Role
- IAB Hires Stanbury for 'Future of Measurement' Review
- IAB Rolls Out Podcast Measurement Compliance Program
- Le Roy Confirmed as CEO of IAB Australia
- LiveRamp Builds Blockchain Privacy Solution for IAB
- IAB Names SVP of Research and Measurement
- European Viewability Initiative Appoints Media Auditors
- IAB Australia Rejects Nielsen DCR Video Metrics
- IAB Updates Digital Video Ad Measurement Guidelines
- Nielsen Aus Juggles Complaints and Ratings Switch
- Solanki Quits Leadership of IAB Australia
- IAB Tech Lab Seeks Input to Digital Ad Data Guidelines
- New Leaders for IAB Australia
- IAB Tech Lab Buys DigiTrust
- IAB Launches Open Measurement SDK
- comScore Gets Further Certification from TAG
- IAB Launches in Hong Kong
- Tru Optik Expands Senior Team
- IAB Bids to Standardise Reporting Terminology
- New Leader for IAB Data Center
- EVSG Rolls Out European Viewability Measurement Plan
- New Leader for IAB Technology Lab
- IAB Australia to Publish Daily Digital Audience Data
- Digital Ad Bodies Bring Legal Counsel In-House
- IAB Updates Podcast Measurement Guidelines
- 4A's Names New Media and Data Practice Leader
- IAB Names Kuist as SVP of Research and Impact
- IAB Australia Revamp Focuses on Measurement
- SteelHouse Launches 'No Cost' Viewability Measure
- Former IAB Chief Guy Phillipson Joins iCrossing
- IAB Tech Lab Takes Ownership of Mobile Measurement SDK
- Mew Steps Up to Lead IAB in the UK
- Associations Float New Ad Measurement Guidelines
- IAB Debuts Industry Standards Compliance Program
- IAB Hires Yahoo! Exec to Lead Data Center
- IAB Australia Sets Up Viewability Taskforce
- IAB Releases Dynamic Ad Targeting Guide
- IAB Australia Welcomes Back Le Roy
- Ad Giants Club Together to Combat Blocking
- IAB's Manners Returns to Agency Side
- IAB Chief Guy Phillipson to Leave in January
- IAB Launches Data Maturity Model
- MRC Finalizes Mobile Viewable Impressions Guidelines
- Ad Fraud Fighter Forensiq Acquired
- IAB to Establish Southeast Asia Viewability Benchmark
- Gombert to Head IAB Tech Lab
- UKOM Hires Julie Forey as Director of Insight
- IAB and Nielsen Launch 'Total' Digital Ratings Tool
- IAB Tech Lab Hires Deputy General Manager
- IAB Tech Lab Launches Mobile Ad Creative Testing App
- Former IAB Exec Le Roy Becomes Gateway Research COO
- Go2mobi and Pixalate Link for Viewability Measures
- Walsh to Leave IAB Australia after Just Six Months
- IDG and Google Partner for '100% Viewable Advertising'
- New US Leader for Ipsos Connect
- IAB Aus Hires Lisa Walsh to Replace Gai Le Roy
- IAB Tech Lab Brings in Open Source Viewability Project
- Yahoo! Tracks Viewability and Fraud
- IAB Launches Digital Data Training Program
- Le Roy Exits IAB Australia Again
- Visible Measures Debuts '100% Viewable Video' Solution
- IAB Urges Caution on Viewability Measurement
- Google Expands Consumer Barometer
- Nielsen Wins Australian IAB Tender
- IAB Hires Psychologist for Mobile User Understanding
- Nielsen and GfK Make IAB Australia Shortlist
- Krea Launches Diabetes Panel
- IAB Australia Names Online Measurement Shortlist
- AppNexus Buys Viewability Specialist Alenty
- Digital Audit Expert ImServices Merged with AAM
- Legal Update: Do Not Track Stirs; IAB Anti-Fraud Launch
- IAB Australia Launches Mobile Audience Panel Pilot
- Mobile Measurement Guidelines Finalised
- IAB to Study Screen-Hopping through Fisheyes
- IAB Rolls Out Ad Targeting Awareness Campaign
- Trade Bodies Back comScore Over 'Class Action' Ruling
- Nielsen Declines to Bid for AAMA Web Audit Contract
- IAB Australia Extends Nielsen Contract
- IAB Turkey Extends Gemius Contract
- Mobile App Ad Measurement Guidelines Up for Review
- End of the Line for Nielsen Aus Monthly Uniques
- IAB Australia CEO Paul Fisher to Join Nielsen
- IAB Aus Dumps Monthly Unique Browsers Measure
- Client-Side Counting Added to Mobile Ad Guidelines
- Le Roy Returns to IAB Australia in New Role
- New Chairman for Australian IAB
- Nielsen Loses UKOM Contract to comScore
- New IAB Chairman Backs 'Better Ad Metrics' Program
- IAB Adds Research to Doty's Role
- IAB Defines 'Segments and Techniques'
- IAB Australia Launches Mobile Council
- IAB Australia Rolls Out Measurement Service
- comScore Hires Former IAB Strategist
- Gemius Wins Slovak Internet Audience Contract
- AMV Opens Data Analytics Division
- IAB Opens Innovation and Learning Lab
- Nielsen Wins Australian Online Currency Contract
- Online Ad Bodies IAB Europe and EIAA Merge
- IAB Canada Debuts Research Services for Non-members
- IAB Sets Up Member Forum on Online Ad Data
- Ad Groups Launch Digital Currency Initiative
- Rothenberg Calls Time on New Role to Return to IAB
- MediaMind Gains 'First 3rd Party' MRC Accreditation
- Carrigan Elected as IAB Chairman
- Five on Shortlist for Australian IAB
- Havas Opens Social Media Support Division
- Rothenberg Calls Time on IAB Role
- IAB Launches Mobile Center of Excellence
- 'Do Not Track' Threatens Whole Web Experience, Says IAB
- Mobile Measurement Standards Aired
- UK Ad Associations Form Social Media Partnership
- comScore Hires Jephcott to Lead IAB Australia Bid
- CIMM to Consider Standard for Tracking Web Content
- IAB Speaks Out on 'Respawned' Cookies
- Flood of Enquiries for Australian IAB
- Online Ad Bodies Get Behind Self-Regulation
- EU, IAB and Others At Work on Ad Targeting Framework
- Australian Online Measurement Out to Tender
- comScore Plans Australian Offices
- IAB Report Finds Online Ad Research Wanting
- Reid to Lead ViziSense in Australia
- IAB Fights Privacy Law Provisions
- IAB Launches Framework for Social Media Measurement
- IAB Europe and Google Launch Research Tool
- IAB Forms Multicultural Council
- IAB and NAI Set Standards for Behavioral Ads
- Former BMRB Exec Named UKOM General Manager
- IAB Updates Digital Video Guidelines
- IAB Appoints Former NORAS Chief
- IAB Debuts Privacy Education Campaign
- comScore Buys into Latin America
- UK Internet Users Unaware of Behavioural Targeting
- New IAB Site Explains Behavioural Ad Options
- IAB Unveils In-Game Ad Guidelines
- Nielsen Moves Closer to IAB Accreditation
- comScore Gets IAB Site Vetting Contract
- Audience Specialist Joins IAB Australia
- IAB Sets Standards for In-Game Ad Measurement
- Advertisers Not Satisfied with Online Metrics
- IAB Rolls Out Social Media Ad Metrics Definitions
- Nielsen Data to Fuel Australian Online Audit
- IAB Measurement Guideliness Finalised
- IAB Canada Launches Media 'Imperatives' Tool
- IAB's Canadian Call To Action
- Online Privacy Alliance Formed
- IAB Invites Comments
- JICIMS Forced to Revamp Online Standards Plan
- Online Audience Measurement Project Goes Live
- IAB Issues Ad Measurement Guidelines
- IAB Ramps Up Lobbying Team
- IAB Appoints Research Head from PwC
- New IAB Guidelines Address Discrepancies
- IAB Australia Appoints CEO; More Hires to Come
- Pike Returns To Nielsen From IAB
- IAB Standard to Protect Consumer Privacy
- 'Final' Rich Media Guidelines Published by IAB
- Thinkbox and IAB to Examine Joint TV / Online Campaigns
- IAB Australia Decision Wrong, Says Nielsen
- IAB Calls for Comments, Appoints Three
- Online Ad Orgs to Collaborate on Measurement Standards
- IAB Publishes Rich Media Definitions
- IAB Reports Progress, Adds Another Committee
- IAB to Standardise Web Video Metrics
- IAB Gives More Details of Key Meeting
- NetRatings Aiming for Full Accreditation
- IAB Seeks Comment on Rich Media Guidelines
- NetRatings and comScore to Meet IAB This Month
- IAB Calls for Timetable after NetRatings and comScore Respond
- IAB Urges Audit for comScore and NetRatings
- Telephia Targets Mobile Broadcast Measurement
- Interactive Advertising Bureau Finds New CEO
- Internet Ad Revenues Rocket
- DoubleClick Go Ahead from Ratings Bodies
- IAB Chief Steps Down
- Advertisers Demand Online Audits
- IAB to Define The Click
- IAB Launches Cross Media Ad Engagement Study
- IAB Calls for Public Comment on Broadband Video Ad Measurement
- Growing Use of Online Ad Measurement Standards
- Rapid Growth in Internet Advertising
- Online Advertising in the Media Mix
- IAB Relaunches Website
- Online Ad Growth from IAB
- Net Ads Maturation
- British Online Advertising Research
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