G2
Based in USA
Data / Analytics Specialist
Global software marketplace, bought AI-moderated survey platform unSurvey in 2025
Services
G2 is the world's largest, most trusted software marketplace. We help over 90 million people annually, including employees from every Fortune 500 company, make smarter software decisions based on authentic peer reviews. G2 is embedding unSurvey's conversational AI in all 180,000 plus of its product listings, from more than 3,600 customers, supporting 'a new kind of review experience... powered by real dialogue, context, and sentiment.' This promises software buyers and researchers access to 'richer, more insightful reviews, rooted in real, nuanced conversations' and aims to provide the reviewed companies with high quality customer feedback to inform their product development and messaging. Reviews can be submitted - and shared - via text, voice or video.
In the News: list all 15 articles
- G2 Buys unSurvey to Transform Product Reviews
- G2 Hires Insights VP to Tap 'Treasure Trove' of Data
- TechTarget Partners with Software Review Site G2
- G2 Intelligence Sold to LabX Media Group
- Newscycle Buys Subscription Data Analyst Marketing G2
- Expansion Funds for B2B Review Platform G2 Crowd
- B2B Platform G2 Crowd Hires Chief Research Officer
- Kennedy Info to Sell Consulting Research and G2 Units
- WPP Buys Rest of Shopper Insight Firm Frey G2
- G2 Rolls out Pathfinder Shopper Tool in Australia
- WPP Invests in Chinese Shopper Marketing Firm
- Publicis Buys Brazilian Digital Agency AG2
- Fitch Founder to Lead 'The Hub' for WPP
- Filtrbox Updates Market Intelligence Service
- Women on Women: Omnicom Sets Up G23