SRDS (Standard Rate and Data Services) - acquired by Adwanted Group
Based in USA
Data / Analytics Specialist
Media planning and buying platform
Services
SRDS is the industry standard for media planning and media buying. We provide agencies and brands with comprehensive and efficient means to incorporate digital and traditional media into modern, audience-first buying practices. For publishers, our platform is a powerful revenue driver that helps them to connect with media buyers efficiently and effectively. Our database is comprised of inventory from over 125,000 media brands. SRDS is part of the Adwanted Group.
In the News
- SRDS Launches Multicultural & Inclusive Media Database
- Kantar to Sell Reputation Intelligence Business
- Ex-Kantar Leader Terrance Kent Named SRDS Chief
- Bain Sells Kantar's SRDS to Ad Tech Firm
- Kantar Media Moves Into Programmatic Media Buying
- Kantar Media Names New Leadership Team
- WPP Satisfies Regulators with Nielsen Asset Swap