SMI - dupe
Based in USA
Data / Analytics Specialist
ad intelligence company
Services
SMI accesses actual spend from the world's largest media buying groups, as well as leading independents, and then organizes that data to create a clear, granular, and easy-to-use database for our clients and agency partners. Depending on the market, SMI captures between 70 and 95% of all agency spend. By aggregating it, SMI offers detailed ad intelligence across all media types, including Television, Digital, Out-of-Home, Print, and Radio. Depending on the market, data can be broken down by unit cost, media owner, ad type, buy type, advertiser product category, and other dimensions.
In the News
- Raft of C-Suite Hires for PC Dreamscape
- GTCR's Dreamscape Buys Stake in Ad Intell Firm SMI
- Comscore and SMI Launch eCPM for Linear TV Ads
- Standard Media Index Names Insights & Analytics Head
- 605 Co-founder Named US President of Ad Data Firm SMI
- Apple Buys German Eye Tracking Firm SMI
- SMI Debuts High-Spec Eye Tracking Tools
- SMI Launches 'Digital Classroom' for Student Research
- Kantar and SMI Link for Virtual Shopping Launch
- SMI's Automated Eye Tracker Launches Out of Beta
- SMI Launches Automated Mobile Eye Tracking Solution
- Qantas Data Venture Red Planet Expands
- MRSS and SMI Bring 3D Eye Tracking to India
- Senior Hire for Ad Spend Specialist Standard Media Index
- SensoMotoric Opens in San Francisco
- SensoMotoric Claims 3D Eye Tracking 'First'
- Firms Link Visual Attention with Emotional Response
- SensoMotoric Rolls Out Portable Eye Tracker
- Partners Launch Emotional Engagement Site
- Qureshi Establishes New Venture in London
- DigitalMR to Offer 'Holistic Approach'
- MASMI Names Michael MD for Western Europe
- Opinium Appoints New MD
- Danish Market Research Association FMD to Close
- MASMI Hires MD for Saudi
- Market Strategies' European Office Opens for Business
- Nielsen Loses Havas Contract to TNS
- Former Synovate CEO Rossides Joins MASMI
- TNS Media Takes on Two Browns
- TNS Media Boosts North American Sales
- MASMI Opens in Poland
- Green Hired to Grow TNS MI Portfolio
- MASMI Buys Frankfurt-based Transferresearch
- Ad Spend Increases for Asia and US
- Warner Bros Business Developer Joins TNS
- New branded entertainment reporting service in USA
- Branded Entertainment Monitor Launched
- MASMI Merges Qual and Quant Firms
- New Sales Post at TNSMI/CMR
- New Sales and Marketing Leader for TNSMI/CMR
- Agreement Adds TNSMI/CMR Data to Arbitron Package
- Qureshi Cradle-Snatched
- Eastern European Market Research Firm to Offer Harris Interactive Services