Marketing Systems Group (MSG)
Based in USA
Software / platform provider
Market research software
Services
MSG offers full service online qual and quant research software, global sampling capabilities, and MR intelligence. Its suite of tools includes automated feedback and panel management software, a predictive dialing telephony system, and geographic information services; as well as the ARCS panel management platform, which enables panelists to self-schedule and respond to studies.
In the News
- Marketing Systems Group Names Company President
- MSG Brings Back Fahimi as EVP Chief Data Scientist
- MSG Adds to Data and List Enhancement Suite
- Madison Square Garden Gig for Arbitron's Creamer
- New Research Firm Targets Seniors and Health Care
- Web Analytics Trailblazer Joins Unica
- Remote Interviewer Module