Tru Optik
Based in USA
Data / Analytics Specialist
Tru Optik's platform enables cross-screen targeting and attribution, by combining census-level over-the-top (OTT) viewer data with third party demographic, lifestyle and purchase data.
Services
Tru Optik's platform enables cross-screen targeting and attribution, by combining census-level over-the-top (OTT) viewer data with third party demographic, lifestyle and purchase data.
In the News
- TransUnion Merges Businesses to Create TruAudience
- Tru Optik Adds MediaMath Data Marketplace to CTV Platform
- Tru Optik and TargetSmart in Voter Targeting Deal
- TransUnion to Acquire Audience Data Firm Tru Optik
- Tru Optik Launches Self-Service Data Marketplace
- Firms Link for Enhanced OTT Campaign Audience Targeting
- Tru Optik to Roll Out Privacy.TV Compliance Solution
- Tru Optik Launches Political Ad Targeting Service
- New Funds for TV Audience Specialist Tru Optik
- Tru Optik Hires First Chief Privacy Officer
- Tru Optik Hires COO to Lead Company Growth
- TiVo and Tru Optik Sign TV Data Deal
- Tru Optik Expands Senior Team
- Tru Optik Debuts One Click Opt-out for OTT Viewers
- Tru Optik and Millward Brown Link TV Ads and Sales
- Tru Optik Launches OTT TV Marketing Cloud
- NPD and Tru Optik in Movie and Video Games Partnership
- Tru Optik and TargetSmart Link TV and Political Data
- Tru Optik and Experian Introduce OTT-TV Measure
- Firms Create Entertainment 'Micro-Genre' Graphs
- Audience Measurement Firm Tru Optik Raises Funds