MarketCast
Based in USA
Full Service Firm
Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.
In the News
- Senior Qual Hire for Behaviorally
- MarketCast Unveils Integrated AI-Human Ad Test Tool
- Protobrand Hires Director of Research
- MarketCast Launches Brand Tracking+
- MarketCast Hires Tech Client Leader
- NBCUniversal Hires Friend for SVP Insights Role
- MarketCast Names Debra Meyer Chief Revenue Officer
- MarketCast Adds CTV Streaming Services to Brand Effect
- Amy Fenton Joins MarketCast as Head of Ad Solutions
- Research Results Names Field Management SVP
- MarketCast Buys Phoenix Marketing International
- MarketCast Names Research and Content Insights Heads
- MarketCast Buys Audience Research Specialist Invoke
- MarketCast Hires NBCU's Palmer for New CPO Role
- MarketCast Launches Sports Sponsorship Measure
- MarketCast Hires Chief HR Officer
- MarketCast Hires Tech and Games Leader
- MarketCast and Kinetiq in Tune-In Benchmarking Deal
- Former Netflix Research Leader Joins MarketCast
- MarketCast Buys Data Science Firm Deductive
- MarketCast Hires Ex-Nielsen Sports Leader Lyndon Campbell
- Comscore Veteran Buck 'Joins MarketCast'
- MarketCast Hires CMO, Plans 'Aggressive Growth'
- New CEO and Chairman for MarketCast Group
- Insight Strategy Group Hires for West Coast Expansion
- MarketCast Names CFO and HR Vice President
- Former Gracenote CEO Joins MarketCast Group Board
- MFour Adds Three to US Team
- Radisich Promoted to President at MarketCast
- MarketCast Firms Launch Integrated Sponsorship Measure
- MarketCast Buys Sports Specialist Turnkey
- MarketCast Sister Firms Merge Under One Banner
- Fizziology Debuts AI-Powered VelocityWatcher
- MarketCast Adds Client Strategy and Marketing Leaders
- Insight Strategy Group Hires Two in New York
- MarketCast Buys Entertainment Specialist Fizziology
- London Expansion for Monkey See
- MarketCast Buys Insight Strategy Group
- New Owner for MarketCast
- Reed Sells Entertainment Specialist MarketCast
- Senior Marketing and MR Hires for Fox
- Obituary: Joseph Helfgot, Founder of MarketCast
- New MarketCast MD to Drive Expansion
- Nielsen's Yoder Cast in MD Role
- From Box Office to Desktop - Faster