Advocacy offers multiple business growth and relationship-building opportunities for financial institutions:

-Strategic marketing for financial institutions is focused on customer segments, increased share of wallet growth and product cross-sell and upsell via successful marketing.
-Customer experience management is focused on improvement of customer service interactions at different touchpoints.

Market Probe's SHARE+ advocacy framework will provide the integration of these two functions and blend them with communications connecting with customers for the benefit of the organization in terms of achieving share growth and profitability. For more information contact us.