WPP Media - formerly GroupM
Based in UK
Data / Analytics Specialist
Ad group's Media Investment Management divn until recently known as GroupM
Services
We are WPP's global media collective, built for the AI era. We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.
In the News: list all 125 articles
- NMC Data Added to InfoSum
- Ad Measurement Deal for Nielsen and WPP Media
- Criteo and WPP Media in CTV Targeting Partnership
- WPP Unveils First 'Large Marketing Model'
- InfoSum and Amazon Announce Integration
- GroupM Name To Go
- WPP Buys Data Collaboration Specialist InfoSum
- Kantar Media Hires GroupM Man as NA Measurement Lead
- Data Partnership for InfoSum and WPP's Choreograph
- Gleason Adds Retail Media Leadership Role at Criteo
- Lesser's New Role: Global CEO of GroupM
- Retail Media Partnership for Tesco Platform and GroupM
- EssenceMediacom Launches Data and Analytics Function
- Australian Ad Agency Kaimera Appoints Data Chief
- GroupM Adds Google Behavioral Data to Choreograph
- Wavemaker UK Hires Data and Technology Chief
- Declines in NA and China Flatten WPP Revenue
- GroupM Launches 'Total TV Measurement'
- Wavemaker Names CEO for Asia Pacific
- Senior Promotions for Mindshare UK
- WPP Buys Data-driven Influencer Marketing Agency Goat
- EssenceMediacom Names Senior Hong Kong Leaders
- GroupM Announces Long-Awaited EssenceMediacom Launch
- GroupM Hires Braybrook for Acceleration ANZ Launch
- CIMM Appoints Deputy MD
- WPP Opens Campus in Toronto
- GroupM Launches 'Journeys' DOOH Platform in Australia
- MediaCom Opens Integrated Data Practice
- WPP Data Agency Essence Names Two SVPs
- Addressable TV Targeting Firm Finecast Opens in Spain
- WPP's Essence Names Three VPs in India
- WPP's Essence Names Three VPs in India
- GroupM Rolls Out Influencer Platform INCA in Australia
- Essence Creates Standalone Data and Tech Service
- MiQ Names Global Chief Product Officer
- GroupM's Newland Joins Annalect in Data Lead Role
- Essence Names Wolder Head of Experience
- GroupM Creates Global Innovation Officer Role
- WPP Launches 'Choreograph' Global Data Business
- FlexMR Launches VideoMR Analysis Tool
- Mindshare Appoints Data Science Leader
- New Cross-Media Measurement Firm Launched
- DoubleVerify Creates Chief Product Officer Role
- FlexMR Adds Video Focus Groups Feature
- GroupM Rolls Out 'INCA' Influencer Solution in India
- Former WPP Exec Rupert Day Joins Black Swan Data
- GroupM's Essence Expands Across China
- M&S Hires First Head of Data Science
- Brian Wieser Joins GroupM as Global President, BI
- IRI Names EVP in Media Center of Excellence
- WPP Sells Sponsorship Analyst IEG to Engine Shop
- GroupM in Turkish Digital Marketing Joint Venture
- GroupM Chooses Nielsen for AsiaPac Digital Ratings
- New Lower Manhattan Home for Kantar NYC Staff
- McDonald to Lead Marketing for New AT&T Ad Tech Unit
- GroupM Launches TV Targeting Firm Finecast
- Maxus Becomes Essence in Korea
- Lesser Leaves WPP to Build New AT&T Analytics Unit
- WPP China CEO Leaves to Focus on Big Data VC Firm
- WPP Launches Health and Wellness Company
- WPP Buys User Experience Firm Code Computer Love
- GroupM Launch Combines 'All' Its Data
- GroupM Promotions Underline Research and Data Focus
- Ad Giants Club Together to Combat Blocking
- WPP Buys French Consumer Data Firm Conexance
- Gain Theory Appoints New Worldwide CEO
- GroupM Puts Arrow Behind Target
- Motivator Hires National Head of Insights and Innovation
- WPP Names Tsou as plista AsiaPac Head
- Maxus Hires Head of Effectiveness
- WPP Names Xaxis UK MD
- GroupM Taps Kantar Tools for LIVE Panel Launch
- GroupM and Fullscreen in Influencer Partnership
- Dentsu and WPP Firms Tap Tencent's China Data
- GroupM Buys The Exchange Lab
- MediaCom Creates 'Head of Knowledge' Role
- New Chairman for Indian Readership Body
- WPP's Maxus Buys and Merges in the Netherlands
- WPP to Buy Majority Stake in Digital Agency Essence
- China Deal for Xaxis
- Deal Gives GroupM Execs Access to Social Media Tool
- GroupM Unit Sets Up Insights Arm in Thailand
- WPP Buys Dutch Agency Greenhouse
- WPP to Buy Major Stake in OOH Firm Poster Conseil
- India's MRUC Names New Chairman
- Sports Buy and New Division for WPP's GroupM
- Mega-Deal for Rentrak and WPP
- GroupM Buys Data-Driven Media Agency Keyade
- New Maxus Planning Tool Starts with Bespoke Survey
- GroupM Creates Chief Data Office Role
- GroupM Opens Multicultural Measurement Division
- GroupM Snaps Up German Ad Personalization Specialist
- GroupM Opens TV Audience Targeting Unit
- GroupM Takes Stake in Vietnam's ClickMedia
- Rentrak Adds Innovation Leader
- m/SIX Beats a Path to New York
- GroupM Consolidates Multicultural Insight Services
- GroupM Opens Analytics / Forecasting Division
- GroupM Next Links with Curalate for Pinterest Data
- Monteleone to Lead Research at GroupM Innovation Unit
- Nadler Takes Helm of GroupM Switzerland
- GroupM Opens Innovation Center for Consumer Insights
- Cross-Platform Partnership for Nielsen and GroupM
- WPP Firms Buy to Form New Mobile Agency in China
- WPP Firms Link TV Ad Exposure and Purchases
- MarketShare Hires Former GroupM Leader
- Montgomery to Lead New 4As Privacy Committee
- DataLogix Names CPG Head
- WPP's Maxus Hires Global Data and Insights Chief
- WPP Develops Dashboard for Data Integration
- GroupM to Use TRA Analytics
- Nielsen Responds to 4As Criticism
- AdMeasure Rolled Out to GroupM
- Nielsen Panned for TV Ratings Changes
- Live-Only Loss Will 'Inflate Figures' Claims GroupM Exec
- Consortium to Challenge NielsenTV Ratings
- WPP and Google Launch Media Research Grant Program
- IRI Extends Branding Study, Backs Role of TV Ads
- GroupM Strengthens Management
- GroupM in Ad Monitoring Deal
- Analytics Specialist Joins MindShare
- GroupM Agencies Launch Integrated Tool
- WPP Buys Sponsorship Specialist
- WPP Creates Indian KPO Agency
- WPP Extends Agreement with Simmons