alan.
Based in UK
Full Service Firm
B2B marketing specialist with a B2B research division called Integrated Intelligence
Services
The alan. agency promises 'provocative' strategic creative marketing solutions for B2B clients. Our research division, Integrated Intelligence focuses on three areas: market analysis - to understand the business landscape including threats, opportunities and marketplace needs; profiling and targeting - using understanding of customers' needs and priorities to segment audiences; and brand measurement, to track campaigns, and understand perception of brands as well as threats and opportunities.
In the News: list all 389 articles
- New Zealand Scraps Census
- Major Funding, Global Expansion Plans for Tracksuit
- Rapid Growth, Four Hires for TRA in Sydney
- Nielsen Promotes for Pacific Custom Research Lead Role
- European and ANZ MD Appointments for Ebiquity
- NZ Launch for Nielsen Audience Segments
- QuestionPro Partners with Thematic
- NZ's Ideally Hires Chief of Staff
- TRA Social Media Analysis Firm Zavy Acquired
- InfoSum Hires Sales Leader for ANZ
- YouGov Buys Synthetic Response Pioneer Yabble
- Director Hire for NIQ NZ
- New Zealand Panels Deal for Pureprofile
- Yabble Adds Features to 'Virtual Audiences'
- Ideally's New Hire is Well Suited
- ANZ Expansion for Acquisitive OOH Firm Billups
- WPP Expects 2024 Return to Growth after Battling Q1
- Funds for NZ Firm Tracksuit as it Builds in US
- One Picture Group Appoints Quant Co-Head
- DV Launches 'Tiers' System for MFA Content
- Senior APAC Appointments for Dynata
- New Firm Ideally Hires for Australian Expansion
- Ipsos Buy Strengthens NZ Public Sector Offer
- Yabble Hires Leet to Lead European Entry
- Yabble's Virtual Audiences to Mimic Real Customers
- Cint Appoints ANZ Sales Lead
- A—B Buys Avalanche Insights
- Solnet and Alation to Unlock NZ Enterprise Data
- Stickybeak Launches 'Rapid' Consumer Testing Solution
- Dynata Rolls Out inBrain Rewards Platform in APAC
- Customer Engagement Platform Braze Buys ANZ Reseller
- Yabble Launches Research Plugin for ChatGPT
- Empower Translate Names First Chief Revenue Officer
- Yabble Hires Doug Guion as First Chief Growth Officer
- Merkle Names New ANZ Chief
- New Canberra MD for Pollinate and Parent
- Birdeye Expands to ANZ and UK with Cube Online Buy
- GroupM Hires Braybrook for Acceleration ANZ Launch
- ANZ Group to Acquire DOT Loves Data
- Yabble Launches Insight Summary Solution
- TKW Buys Mystery Shopping Firm Retail Reality
- DATA VIZ FEATURE: A Blend of Art & Science
- Pureprofile Promotes and Hires for Senior Team
- Growth for UK Marketing Budgets Despite Turmoil
- TRA Hires Cultural Strategy Head
- Kantar Launches NZ Sustainable Transformation Practice
- London B2B Marketing Firm alan. Launches Research Unit
- Further Global Roll-Out for Nielsen's ID System
- TRA Builds Sydney Team with Three Senior Appointments
- TRA and ThinkTV to Analyse NZ's Favourite TV Ads
- Insights Agency Perceptive Hires and Promotes in NZ
- Xandr Adds Three to ANZ Leadership Team
- Adadot Raises Funds for Workplace Data Model
- Pogoni Returns to Perceptive to Lead Data Science Team
- TRA Adds Three to NZ Client Services Team
- TRA Adds Two to Senior Leadership Team
- New MD for MetrixLab ANZ
- Ipsos.Digital Rolled Out in Fourteen APAC Countries
- TRA Transfers Hall to Build New Sydney Office
- Yabble Adds New Text Analysis Feature
- Jane Stanley to Lead Hearts & Science ANZ
- Proximity NZ Launches CX Management Arm
- Kantar Adds Sytel CCaaS Platform to Global CATI Centres
- Wellington Office for Perceptive
- Rare Patient Voice Expands Panel to Australia and NZ
- TRA Group Hires Three in Melbourne
- Merkle Names New ANZ Chief Executive
- Nielsen Launches Sports Insights Tool STADIUM
- Medallia Hires for Asia Pacific Growth
- Fanplayr Hires MDs for ANZ and Americas
- Fiftyfive5 Adds Thirty-Three
- Senior Hires for Expanding Fanplayr
- Ipsos Buys MR Software Firm Infotools
- Xandr Hires MDs for Japan, Australia and New Zealand
- Expansion Funds for New Zealand MR Platform Yabble
- UK Plans to Reform GDPR Data Rules Post-Brexit
- Livewire Debuts Gaming Insights and Audience Solutions
- NZ Agency TRA Expands to Australia
- Nature Hires in Sydney, Melbourne and NZ
- TEG Merges Units to Form Ovation
- GroupM's Newland Joins Annalect in Data Lead Role
- Colmar Brunton NZ Name To Go as Kantar Integrates
- ANZ Opening for Pathmatics
- Rapid Expansion for Australia's Fiftyfive5
- Perceptive Hires Ian Mills for New Strategy Role
- M&C Saatchi Group AUNZ Creates Chief Data Officer Role
- Infotools Adds Harmoni Usability and Control Features
- MFour Launches Atlas Views Customer Journey Platform
- Dentsu and IAS Link for ANZ Total Visibility Launch
- NZ's Futurescape Becomes Imagine Research
- WPP Gets Approval to Buy the Rest of WPP AUNZ
- NZ Agency Gravitas Acquired by One Picture Group
- Kantar Promotes Foged for New Combined ANZ Role
- JCDecaux Launches OPTIX Ad Creative Analysis Tool
- Actian Launches Tool to Simplify Insights Delivery
- Infotools Adds 'Significant Difference' Feature
- Qualtrics Hires Laufer as ANZ Country Manager
- Fiftyfive5 Welcomes Eight to Graduate Scheme
- Alida Adds Six in Asia Pacific and Japan
- Infotools Adds 'Multi-Level' Analysis to Harmoni
- Joint Ownership for NZ's Calibre OOH Tool
- VMO Launch Promises Hourly Out-of-Home Measure
- Former Askia Exec Joins VisionsLive Leadership Team
- New ANZ Leader for Toluna
- AMC Global Adds Six
- Unruly Names ANZ Managing Director
- Partnership for Potentiate and MirrorWave
- Infotools Names Business Development Lead for Europe
- GfK and Eyeota Expand Partnership
- Medallia Hires for ANZ Country Manager Role
- Publicis Adds Epsilon CEO Role for Farouk
- 'Sharp Fall' in UK's Q2 Market Research Budgets
- Palantir Files with SEC for Near-$1bn Fund-Raiser
- NZ's Futurescape Hires Sensory Research Expert
- Respondent Recruitment Firm Telmy Expands to NZ
- Trax and Snooper Launch ANZ Store Auditing Solution
- Fiftyfive5 Expands Team in Christchurch
- Qualtrics Names Aus/NZ Country Manager
- Sorrell's S4 Expands in India with WhiteBalance Merger
- Marketing Intelligence Firm MiQ Names ANZ CEO
- IDC Promotes for A/NZ Roles
- MrWeb 21 YEARS FEATURE: Samsung's David Garcia Pawley
- Hearts and Science Expands to New Zealand
- Publicis Buys NZ CX Agency Affinity ID
- WPP AUNZ to Sell ANZ Kantar Stake
- Colmar Brunton NZ Hires Behavioural Insights Director
- Kantar Introduces AI-Based Marketing Lifecycle Solutions
- New NZ Firm Stickybeak to Focus on Chatbot MR
- WPP AUNZ Names New Chief Executive
- Kantar NZ Shuffles Senior Management Team
- AskNicely Raises $10m and Relocates from NZ to US
- New Leader for WPP's ANZ Public Sector Hub
- Sorrell's S4 Hires for Indian Launch
- Former Cadreon Boss Joins Annalect as ANZ CEO
- Pureprofile Sells ANZ Cohort Business
- New FTC Members More Receptive to Ad Industry Claims?
- Infotools Partners with Voxco and FocusVision Decipher
- Ipsos New Zealand Names CX Strategy Director
- de Balanzo Returns to Walnut as Consultancy Director
- WPP AUNZ Chief Michael Connaghan Resigns
- Fiftyfive5 Expands in Sydney, Auckland and Singapore
- IPO Rumours for Big Data Firm Palantir
- Senior Changes for Ebiquity
- Wellington Boost for Ipsos
- Ipsos Buy Strengthens APAC Mystery Shopping Offer
- APAC and ANZ Promotions for Meltwater
- dunnhumby Hires for new Global MD, Media Role
- Infotools Promotes for Key Client Director Role
- Infotools Hires Bird for North American Push
- MaritzCX Upgrades Emotion Analytics
- Lucid Hires for ANZ Expansion
- Havas Buys ANZ Analytics Firm Catchi
- APN Outdoor Debuts Dn'A Analytics Capability
- Feldhaeuser to Lead Infotools Services Division
- Australian Launch and Appointment for SMG Insight
- InMoment Buys for Australian Presence
- Ipsos Names New Zealand MD
- Former Unruly Australia MD Joins AdTech Firm illuma
- Morten Boyer Replaces Catherine Eddy as GfK ANZ MD
- TRACK Names Limb CEO for Australia / New Zealand
- Foged Replaces Kullman as Kantar Australia Chief
- Flamingo Expands Senior Team
- Infotools Rolls Out Harmoni MR Analysis Software
- Kantar Payment Delays Criticised
- Colmar Brunton and Kantar TNS Co-Relocate in Auckland
- Adobe Hires Former Experian Exec as ANZ MD
- WPP AUNZ Names New DIM Group Chief Exec
- New MD for IDC Australia and New Zealand
- Confirmit Names ANZ Country Manager
- Fiftyfive5 Launches ANZ Social and Government Offer
- comScore Hires Three for Australia Team
- Calls Grow for Firms to Value Intangible Assets
- MESH Experience Finds Partner Down Under
- Herring Replaces Anderson in OzTAM Chair
- FlySwipe Taps Facial Recognition for TV Ad Targeting
- ANZ Bank Hires First Chief Data Officer
- Toluna Hires and Moves Boost US and ANZ Teams
- Nielsen Digital Ad Ratings Extends to New Zealand
- Splunk Sets Up ANZ Headquarters
- WPP Rolls Out 'The Store' to ANZ Market
- Vision Critical in ANZ Financial Services Partnership
- Big Data Insight Firm Qrious Names New CEO
- Sales and Profit Decline for GfK
- Leadership Change at Nielsen Book Australia / NZ
- Symphony EYC Buys Category Management Firm
- New DIM Role for Kantar Australia / NZ CEO
- Ignite Research Founder Mark Lloyd Joins SSI in NZ
- Tremor Video Opens in New Zealand
- Dentsu Aegis Promotes for ANZ Role
- Innovid Appoints MD for APAC Region
- Machine Learning Startup Opens in Australia
- GfK Wins New Zealand Radio Research Contract
- Huge Funding Injection for Big Data Firm Palantir
- WPP Takes Control of Australia's STW
- Ipsos Partners with Indigenous Peoples Specialist
- Ipsos Names New Leaders in ANZ and SEA
- Xaxis Expands Business to New Zealand
- US Mobile Ad Analytics Firm Marchex Expands to Sydney
- WPP Government & Public Sector Arm Opens ANZ Hub
- Market Track Buys Aus / NZ Retail Ad Monitoring Firm
- Cornelius Takes Senior Role at Ebiquity Aus/NZ
- PureProfile Gears up for IPO with Funding, Acquisition
- Confirmit Buys Australian Reseller IRM
- SSI Completes Antipodean Buy
- D&B Sells ANZ Operations to New Partner Firm
- SSI Buys Panels Down Under
- Partners Offer Mobile Targeting of Roy Morgan Segments
- Zalando Opens Fashion Insights Centre in Dublin
- Research Firms Launch Digital Insight Alliance
- New Horizons for Confirmit in Australia and NZ
- SurveyMonkey Hires Ex-Microsoft Man Tony Ward as ANZ MD
- Profits Up, Revenue Flat at ISG
- App Annie to Open in Singapore
- Roy Morgan and Qrious Link to Understand New Zealanders
- Tookitaki Wins Funds to Roll Out Forecasting Model
- Yieldify Opens ANZ Branch in Sydney
- JWT Buys Majority Stake in NZ Digital Agency Heyday
- Millward Brown Vermeer Names Australia / NZ Director
- Senior Shuffle for GfK ANZ
- Infotools Promotes and Hires in NZ
- Lotame Opens Office in Australia
- Change of MD for Ipsos New Zealand
- Borderless Access Adds Nigeria, Colombia and NZ Panels
- Palantir Buys Social Media Polling Firm Poptip
- Infotools Names Franklin 'First Ever' CEO
- Nielsen and RDA Roll Out geoTribes in New Zealand
- SSI Names AsiaPac Managing Director
- P&G Man González-Hurtado Joins IRI
- BBC Worldwide ANZ Names Head of Research
- IPO to Fund iSentia's Asia Pac Expansion
- Marketing Sciences Buy Boosts Neuroscience Offer
- ISG Confident Despite Q1 Revenue Dip
- Veda Gobbles Lion's Share of Datalicious
- SSI Extends QuickThoughts, Launches B2B Sample Source
- Nielsen Increases Harris Offer
- Effective Measure Opens SHOP for Retailers
- AAP to Sell Media Monitoring Arm to iSentia
- Effective Measure Expands into Hong Kong
- Infotools Promotes Murray to MD for Europe
- Infotools Expands in Latin America
- New Leader for comScore in Australia and NZ
- Research Now Hires May for Australia/NZ Push
- comScore Australia/New Zealand Head to Depart
- Survey Analytics Hires Hari to Drive ANZ Push
- Survey Analytics Rolls Out in NZ and Aus
- New Zealand Research Agency For Sale
- Asia Pac Panel Firms Team Up
- Six New VPs for dunnhumbyUSA
- Phorm Raises £3m for Turkish and Chinese Services
- Crack Team Starts Neuroscience Firm
- HunchBuzz Ideas Crowdsourcing Firm Launches in NZ
- IDC Names Lead Analyst for ANZ
- NZ Firm Seeks Funds for Semantic Analytics
- Expansion for NZ's Key Research
- Repucom Hires Former Kantar Sport Leader
- Effective Measure Hires Aus/NZ Leader
- Nielsen Debuts NZ Online Ratings
- Lithium Expands to Singapore and Sydney
- Nunwood Re-launches Business with CEM Focus
- NZ Election Polls Under the Microscope
- Resources Group Promotes Haylett to MD in Australia
- Obituary: Harry Pappafloratos
- Fiftyfive5 Opens in NZ and Expands in Aus
- Horizon Research Buys Polling Service ShapeNZ
- Colin Yee Resigns from RI in New Zealand
- GfK Promotes Three Leaders in AsiaPac
- Jamie Hall to Retire as TNS Global Chairman
- ORC's CARAVAN Rolls Over New Ground
- Vision Critical Deal Adds Aus and NZ Panellists
- Vision Critical Hires Wilson for ANZ Growth
- Edentify Opens in NZ
- Research Now Relocates in Auckland
- comScore Moves Weinberger for ANZ Role
- Nielsen Rolls Out Mobile Market Intelligence in NZ
- Customer Experience Firm Strativity Opens in Australia
- Nunwood Opens in Sydney and Names Joint MDs
- iCharts Hires Technology Chief
- Manthan Systems Expands to Aus and NZ
- Confirmit and IRM Ink NZ and Oz Reseller Agreement
- Beyond Analysis Hires Former Experian Insight Head
- Verve Appoints Two for Australian Expansion
- Media Monitors Australia Snapped Up by Equity Group
- STW and Smollan Link for Fieldwork in Aus and NZ
- Nielsen Begins New NZ TV Contract
- IAB Europe and Google Launch Research Tool
- SSI Launches Consumer Panel in New Zealand
- Vision Critical Expands in Australia with Senior Hires
- iMotions Rolls out in Australia and NZ
- E-Tabs to Open in New Zealand
- Colmar Brunton Buys Benchmarking Firm
- NZ Partners to Develop Predictive Tools
- Union Urges Colmar Brunton Boycott
- Australian MR Leader Joins Vision Critical
- Nunwood to Expand in Europe, AsiaPac and US
- Nielsen Debuts Fast-Turnaround Ad Evaluator
- NZ MR Bodies Slate Bogus Survey Claim
- ANZ Consultancy Targets Research Providers
- Verve Launches Down Under
- Firms Link to Develop Aus / NZ Insight Communities
- Sorrell Talks Up Local Clients, Organic Growth
- Dexterity CEO Moves to Ohio
- Market Xcel Opens in Singapore
- Memorandum Misunderstanding
- Talks End Synovate NZ Lockout
- Synovate NZ Locks Out Call Centre Workers
- CBC Switzerland Buys Share in Konso
- NZ Union Settles with Researcher OCIS
- OCIS Strikers Locked Out of Call Centre
- NZ Office and Leader for Frost & Sullivan
- Synovate Interviewers Start 'Hunger Strike'
- Fuller Plans China Research Center
- Research Now Launches in New Zealand
- Reshuffled Dexterity 'To Grow Aggressively'
- Satyam Chairman Admits to $1bn Fraud
- Surveytalk Counters Union Claims, Warns on NZ Competitiveness
- NZ Field Staff Strike over Conditions
- MRSI Launches Express Service
- Public Funds for Research: NZ MPs Under Scrutiny
- Do Not Call Register for New Zealand?
- WPP Asks TNS for More Info, as Both Report Growth
- RI MD to Chair New Zealand Research Association
- Pulse Group to Extend AsiaPac Travel Survey
- Nielsen Online Australia Appoints New MD
- Asian Ops Head for Research Now
- Global Role for Synovate's Stewart
- Senior Promotions for TNS in AsiaPac
- New Zealand Buy Boosts Synovate
- Healthcare MR Firm Adds New Leaders
- TNS Buys New Zealand Consultancy
- EU Enquiry Prompts Google Move on Data Retention
- Research Now Launches NZ Panel
- AdRelevance Expands in Asia Pacific
- TNS to Manage Kiwi Set-Top Box Panel
- Springboard Opens in Australia, Hires Another from IDC
- Reagan's Pollster Hangs Up His Spurs
- Brits Cautious with their Credit Cards
- Worldwide Resolution – New Year Goals Around the Globe
- Comms Panel Launch for GfK
- New HR Director for TNS ALM Region
- New NZ MD for TNS
- TNS Kiwis Continue Regional Mission
- European Results Dent Harris Revival
- Asian Advertising and Media Surveys
- MRS Conference Review – Encouraging Trust (and Spotting Liars)
- Roy Morgan Appoints NZ Leader
- TNS Links Emerging Markets
- MR Charity Auction Goes Online
- GfK Adds to IT Tracking in Australia and NZ
- Appointments and Awards for Millward Brown
- RPCushing Appoints MR Recruitment Head
- World Consumers More Confident
- Unilever Signs for Project Apollo
- British Social Attitudes Revealed
- US Public Distrust of Big Business Grows
- Employees' Views in the Video Spotlight
- TNS Reports NZ Online Panel Explosion
- UK Plastic Card Market Grows as Rates are Squeezed
- Inquisite Names Partner for Aus / NZ
- Roy Morgan Launches 'Natural' Ad Testing
- Better Audience Info for NZ Sites
- Nielsen Continues Rollout of AsiaPac Panels
- Mystery Shopping Network Grows
- New Zealand's Major Merger
- Synovate Buys in Sydney
- Dreamtime For Australia and NZ
- Richards Returns for New TNS Programme
- Health and Packed Lunches
- Aus / NZ Jobseekers Confident for the Year Ahead
- Former MB Director to Head Up TNS Down Under
- Product Developer Joins Solucient
- Olympic Surfing in AsiaPac
- Europeans on Race... and the Rat-Race
- Global Expansion for Ciao Network
- Launch of MrWeb Australia
- Wall Street Greedy But Good?
- TGI Brings Up The Fifty
- Changing Outlook of the American Workforce
- Shock - Two Thirds of Researchers Not Overworked or Underpaid
- Hitwise Launches in USA
- RedSheriff Unveils New Zealand's Internet Universe
- Arbitron Enhances Research Quality of RADAR Service
- Portrait of the British Consumer
- Support for Attack on Iraq Varies Greatly Among Americans
- EMU Entry Unpopular in UK
- New Ratings System for NZ Websites
- NZ Businesses Rush Online
- Farrelly Joins In Touch Research
- Changes for Millward Brown in Asia Pacific
- Mechanical Engineers and CAD/CAM