codeit
Based in UK
Software / platform provider
codeit is AI-assisted verbatim coding software for market researchers, combining machine learning with human oversight to speed up coding while keeping researchers in control of every decision.
Services
codeit is verbatim coding software trusted by leading research agencies, coding providers and in-house researchers. It combines AI assistance with full human oversight, so you can code your data manually, let AI do the heavy lifting, or work anywhere in between.
The AI-assisted coding screen is built on the same core strength that has always set codeit apart: keeping the researcher in control of the coding process.
AI Assistance - every step of the way codeit works in three stages, taking you from raw verbatims to precise, accurate coded data.
Extract automatically builds a codeframe and autocodes your data, giving your coding a fast start.
Refine puts you in full control of that codeframe and coded data, with tools to investigate, adjust and sense-check AI output rather than accept it blindly. Smart theme-splitting identifies where a broad theme actually contains multiple ideas. Semantic AI search finds relevant responses by meaning, not just exact wording. Duplicate-theme detection flags overlaps before they become a problem.
Apply puts machine learning to work. As you code, codeit builds a model trained on your project and your judgement calls, which can then autocode new or remaining verbatims your way.
Everything a coding project needs, start to finishAI assistance, not an AI autopilot: Researchers make judgement calls about nuance, context and terminology that a generic AI model can't know. codeit is built around that reality: AI assistance throughout the workflow, with the researcher always making the final call.
- Data Integration connects directly to your survey platform (including Forsta Plus, Qualtrics and Askia), removing the need for file uploads
- Brand Coding is a dedicated mode for brand mentions, built to catch misspellings and multiple mentions
- Deep Dive lets you interrogate your data and answer questions instantly
- Machine Learning is trained on your own coded data, not a generic model, so it autocodes consistently and accurately for your project
- Visualize turns coded data into shareable charts and crosstabs
- Auto Translation translates over 130 languages automatically.
codeit is used by agencies moving fast across multiple clients, in-house teams who need something that fits their existing workflow, and translation agencies coding and translating without switching tools.
Try it for free or book a demo.