Adelaide
Based in USA
Full Service Firm
Adelaide's omnichannel metric, AU, measures an ad's likelihood to attract attention. The tool's algorithm evaluates thousands of media signals, eye-tracking data, and outcome data, to generate a quality score for each ad placement.
In the News: list all 9 articles
- Adelaide and PubMatic Boost Attention-Based Measurement
- Adelaide Buys Rita to Enhance AU Attention Metric
- Kantar Partnership Adds Attention Insights to LIFT
- Attention Metrics Firm Adelaide Adds CTV Coverage
- Havas and Adelaide Launch 'Meaningful Ad Unit'
- National CineMedia Integrates Adelaide's Attention Metric
- Yahoo Partners for High Attention Segments Offer
- Attention Metrics Specialist Adelaide Opens in London
- Realeyes Partners for Creative and Attention Insights