TRA / The Research Agency
Based in Australia / NZ
Full Service Firm
insights consultancy
Services
TRA offers a range of services including research, strategy, behavioural science, cultural analysis, data and analytics, design and new venture development.
In the News: list all 165 articles
- London Hire for Behaviorally
- STRAT7 Incite Appoints MD to Drive US Expansion
- Dare to Lead New AI Lab at STRAT7
- Rapid Growth, Four Hires for TRA in Sydney
- Two Hires for STRAT7 Incite
- Senior Promotions for STRAT7 Incite
- NZ's Ideally Hires Chief of Staff
- TRA Social Media Analysis Firm Zavy Acquired
- STRAT7 Incite Promotes Four
- Segmentation Chatbot Launch for STRAT7 Bonamy Finch
- Bates to Lead New STRAT7 Data Collection Business
- Clough to Lead Evolution of STRAT7 Structure as COO
- Amplified Intelligence Adds Emotion Analysis Feature
- Six Join TRA in Australia
- New MD for STRAT7 Jigsaw as Founders Move Roles
- STRAT7 Researchbods Debuts AI Survey Chatbot
- Senior Hires and Returns for STRAT7 Incite
- Raft of Appointments at STRAT7 Companies
- New Firm Ideally Hires for Australian Expansion
- Modelling Platform TRAK Data Acquired
- STRAT7 Debuts Generative AI Tool
- Crowd DNA Founder Steps Aside
- Researchbods Launches Survey Data Integrity Arm
- TRA Partners to Launch Concept Testing Firm Ideally
- Senior Appointments and AI Expansion for STRAT7
- Five Senior Promotions at Fast-Growing STRAT7
- STRAT7 Reports 48% Increase in 2023 Revenue
- STRAT7 Researchbods Expands to New York
- Travel and Tourism Sector Researcher TCI Acquired
- STRAT7 Launches 'Path' Customer Centricity Measure
- STRAT7 Buys Customer Consultancy Rainmakers CSI
- Partnership for STRAT7 and CX Firm CGA
- STRAT7 Launches Advisory Consulting Practice
- TRA Hires Cultural Strategy Head
- Crowd DNA Opens in LA, Hires in NYC and Singapore
- STRAT7 Acquires London's Jigsaw Research
- SUP3RNATURAL and Touchstone in Research/Marketing Deal
- Kin + Carta Names New CEO
- Researchbods Launches Training and Support Service
- Senior Changes and Strong Growth for STRAT7
- TRA Builds Sydney Team with Three Senior Appointments
- TRA and ThinkTV to Analyse NZ's Favourite TV Ads
- Fourteen New Hires and Nine Promotions at Researchbods
- New IAS Suite Measures ROI of Contextual Targeting
- Researchbods Opens 'Studio' Creative Division
- Integral Ad Science Names Korea Market Head
- TRA Adds Three to NZ Client Services Team
- TRA Adds Two to Senior Leadership Team
- TRA Transfers Hall to Build New Sydney Office
- TRA Transfers Hall to Build New Sydney Office
- Crowd DNA Names London Head, Plans LA Office Launch
- IAS Launches CTV Quality Measurement 'First'
- TRA Group Hires Three in Melbourne
- Integral Ad Science Names EMEA MD
- STRAT7 Buys Incite from Kin + Carta
- Crowd DNA Opens Office in Stockholm
- NZ Agency TRA Expands to Australia
- STRAT7 Launches AI-based Unstructured Data Approach
- STRAT7 ResearchBods Adds Sentiment Analysis Tool
- STRAT7+ Names Sweden-based MD
- Cultural Insights Specialist Crowd DNA Promotes Three
- LiFE Founder Named STRAT7+ Senior Business Advisor
- Crowd DNA Adds to Teams in NYC, Amsterdam and London
- Three Hires for STRAT7 Bonamy Finch
- STRAT7 Expands Sales and Marketing Team
- Senior Shuffle for Crowd DNA
- STRAT7 ResearchBods Adds Five to Team
- STRAT7 Buys Cultural Insights Specialist Crowd DNA
- STRAT7 ResearchBods Launches Customer Success Division
- ResearchBods, Bonamy Finch and LiFE Take STRAT7 Prefix
- STRAT7 Rolls Out Business Risk Analysis Model
- ResearchBods Fills New Head of Media Research Role
- STRAT7 Opens 'Citizen' Data Collection Arm
- Integral Ad Science Names First Chief Customer Officer
- Cello Health Sells Pulsar to Access Intelligence
- Pulsar Adds Physician Chat to TRAC Listening Tool
- STRAT7 Launches Business Strategy Offering
- ResearchBods Names Client Services Director in Leeds
- M Science and Placer.ai Launch Footfall Data Solution
- Former Nielsen Man Named Integral Ad Science CMO
- Integral Ad Science Names New MD in Singapore
- ResearchBods, Bonamy Finch and LiFE Form STRAT7
- Integral Ad Science Acquired by Private Equity Firm
- TRACK Names Limb CEO for Australia / New Zealand
- SRAXfan Launches for Sports Fan Targeting
- Pulsar and FACE Merge Following Cello Investment
- Judge Throws Out TiVo's Damages Claim against Kantar
- Integral Ad Science Hires for New EMEA MD Role
- IAS Opens Up SDK to Help Measure Mobile Inventory
- Indian Regulators Turn On Radio
- TiVo to be Acquired by Rovi Corporation
- Indian Regulator Mulls Radio Research Reform
- Integral Ad Science Gains Two New Patents
- Change at the Top for TiVo
- New Offices, Partnerships and Launch for Integral Ad
- TiVo Brings in Foster to Lead Research Division
- Integral Hires Former Google Exec in NYC
- Transactis Sets Up Coalition to Prevent Retail Fraud
- WPP, Kantar and TRA Ditch Last Damages Claim
- Viamedia Strengthens Research Team
- Integral Ad Science Opens in Germany and Singapore
- Lieberman Quits TRA to Join Viamedia
- Integral Ad Science Raises $30m
- Adinnovation Debuts Mobile App/Ad Tracking Tool
- Judge Throws Out TRA's Infringement Claims (Again)
- Judge Scraps TRA/Kantar Patent Claim Decision
- TRA Asks Judge in WPP Patent Case to Reconsider
- TRA Patent Claims Dismissed
- Closer Ties for TiVo and dunnhumbyUSA
- Nielsen Veteran Sheryl Harkins Joins Tivo's TRA
- Kantar Asks Judge to Dismiss TRA Infringement Claim
- TRA Adds 'Psychographic' Data to Ad Targeting Tool
- Face Debuts Big Data Social Media Tool
- TiVo Adds Nielsen Data to TRA's Media Analytics Service
- TiVo Confirms $20m TRA Acquisition
- TiVo 'Has Acquired TRA' Says Report
- TRA Upgrade Links TV Scheduling and Purchase Data
- TRA Gets TV Targeting Patent
- TRA and Experian Partner for TV / Auto Data Link
- MR Translation Specialist Opens in Ireland
- STRATMARK Hires Former Merkle Analytics Manager
- Click Consult Unveils socialTRAX Monitoring Tool
- TRA Requests Trade Secret Ruling
- Judge Rejects TRA Patent Claims against Kantar
- TRA and dunnhumbyUSA Link to Extend Shopper Data
- TRA Obtains Second Ad Targeting Patent
- Judge Urges TRA and WPP to Settle Differences
- TRA Counters Kantar RapidView Claim
- Product Similarities Strain Relations for WPP and TRA
- US Partners Link Media Buying and Purchase Behavior
- Bouvard Joins TRA
- TRAFFIQ Adds Peer39 Semantics for Page Targeting
- Kantar Media Wins Emirates TV Contract
- TRA Rolls Out Daily Media Impact Service
- Experian Adds Auto Data to TRA's Ad Matching Tool
- TRA Hires Trio to Ramp Up Technology Solution
- TRA Links with Media Trust to Expand Analytics Offer
- TRA Receives Patent for Analytics Platform
- Intel Invests in TRA
- MTV Signs for TRA as it Passes Milestone
- GroupM to Use TRA Analytics
- TRAFFIQ and Datran Team Up for Audience Understanding
- STB Measurement First Priority for CIMM
- CIMM Invites Set-Top Box Data Providers
- TRA Names New President and COO
- Partners Add Neuroscience to Purchasing Measures
- TRA Adds TV Campaign Recommendation Tool
- Capgemini Gets UAE TV Audience Contract
- Arbitron Leads $13.5m Investment in TRA
- Former TNS Media Head to Advise TRA
- UAE Opts for 'People-Meter' TV Measurement
- TRA Boosts Team
- TRA Panel Taking Shape
- BARC to be Kept on Lead?
- TiVo and TRA to Integrate Media and Purchase Info
- Indian Ad Industry Says No to Regulation
- Sales Veteran Joins Bullish TRA
- MediaVest Signs First for TRA's New Service
- Sundown for Project Apollo
- Media Researcher Claims ROI Grail
- TNS Combines Media Units to Meet Digital Challenge
- TNS helps Guardian Newspapers scoop award
- TNS Hires iTRAM Leader
- Ziment Launch and Appointment
- New and Improved ACNielsen N American Tracking