Yabble - bought by YouGov August '24 - originally known as The Thinking Studio
Based in Australia / NZ
Full Service Firm
MR firm, synthetic data pioneer
Services
Yabble, which is now part of YouGov, uses proprietary algorithms, custom fine-tuned models and complex prompt engineering to deliver tools tailored for each stage of the market research process, and was listed as a GRIT Top 50 Most Innovative Supplier list for 2023.
In the News
- YouGov Buys Synthetic Response Pioneer Yabble
- Yabble Adds Features to 'Virtual Audiences'
- Yabble Upgrades Synthetic Research Offer
- Yabble Hires Leet to Lead European Entry
- Yabble's Virtual Audiences to Mimic Real Customers
- Yabble Launches Research Plugin for ChatGPT
- Yabble Hires Doug Guion as First Chief Growth Officer
- Yabble Launches Insight Summary Solution
- Yabble Adds New Text Analysis Feature
- Expansion Funds for New Zealand MR Platform Yabble