Infotools - part of Ipsos
Based in Australia / NZ
Software / platform provider
investigation platform for market research data
Services
Harmoni helps insights teams get more out of their market research data. Researchers use the platform to investigate consumer behaviour, understand brand and category dynamics, and answer business questions as they arise.
Harmoni supports both structured analysis and exploratory investigation, helping researchers follow lines of enquiry, test assumptions, and respond quickly to stakeholder questions.
Advanced analytics, AI-assisted investigation, and flexible visualization tools help teams move efficiently from data to interpretation while maintaining the transparency and statistical discipline expected from the profession.
Whether monitoring brand performance, evaluating customer experience, assessing innovation opportunities, or understanding changing market conditions, Harmoni helps researchers connect findings across studies, tell clearer stories, and provide recommendations grounded in evidence.
By putting trusted data and sophisticated, yet reasonably easy-to-use analytical tools directly in the hands of researchers, Harmoni strengthens the contribution of insights teams and helps organisations make better-informed decisions with greater confidence.Expertise
- 10 tips for alcohol brands navigating new beverage categories
As consumer preferences shift toward moderation, wellness, and new drinking occasions, alcohol brands are being pushed to evolve beyond traditional categories to achieve category expansion. Here are ten key strategies for success.- Georgia-Pacific: faster, contextual answers for complex B2B purchasing behavior
Georgia-Pacific’s away-from-home business, GP PRO, delivers hygiene and foodservice solutions to help businesses create safer, healthier and more efficient environments. The firm used Harmoni to investigate complex B2B purchasing behavior and find contextual answers quickly.- A leading NZ financial institution accelerates insights and reporting efficiency
A major New Zealand financial institution runs an insights programme anchored by several ongoing tracking studies and medium-sized ad hoc projects. These include key measures managed through Infotools Harmoni, alongside additional studies delivered by other research partners.- Silver Fern Farms: a true understanding of global consumers
Silver Fern Farms is New Zealand's leading, processor and exporter of premium red meat, supplying lamb, beef, venison, and other products to over 30 countries. The company is evolving from a commodity exporter into a globally recognised nourishment brand.In the News: list all 17 articles
- Infotools Unveils new Harmoni, Adds GenAI Companion
- Infotools Adds 'Multi-Level' Analysis to Harmoni
- Infotools Names Business Development Lead for Europe
- Infotools Partners with Voxco and FocusVision Decipher
- Infotools Promotes for Key Client Director Role
- Infotools Hires Bird for North American Push
- Feldhaeuser to Lead Infotools Services Division
- Infotools Rolls Out Harmoni MR Analysis Software
- Big Sofa Hires Amanda Boote, Prepares for US Opening
- Former Infotools and Conquest Execs Launch New Firm
- Q Research Software Lands in London
- Infotools Promotes and Hires in NZ
- Infotools Names Franklin 'First Ever' CEO
- Infotools Promotes Murray to MD for Europe
- Infotools Expands in Latin America
- European Leader for Infotools
- Australian Firms Team Up to Launch New Company