Ashfield rebranded into Inizio
Based in USA
Full Service Firm
Expertise
- 10 tips for alcohol brands navigating new beverage categories
As consumer preferences shift toward moderation, wellness, and new drinking occasions, alcohol brands are being pushed to evolve beyond traditional categories to achieve category expansion. Here are ten key strategies for success.- Georgia-Pacific: faster, contextual answers for complex B2B purchasing behavior
Georgia-Pacific’s away-from-home business, GP PRO, delivers hygiene and foodservice solutions to help businesses create safer, healthier and more efficient environments. The firm used Harmoni to investigate complex B2B purchasing behavior and find contextual answers quickly.- A leading NZ financial institution accelerates insights and reporting efficiency
A major New Zealand financial institution runs an insights programme anchored by several ongoing tracking studies and medium-sized ad hoc projects. These include key measures managed through Infotools Harmoni, alongside additional studies delivered by other research partners.- Silver Fern Farms: a true understanding of global consumers
Silver Fern Farms is New Zealand's leading, processor and exporter of premium red meat, supplying lamb, beef, venison, and other products to over 30 countries. The company is evolving from a commodity exporter into a globally recognised nourishment brand.- Ignite: Data Quality 'Data Integrity Under Fire'
Full Circle, A+E Global Media and P&G break down today's most urgent MRX issue: How does data quality directly impact research outcomes? An independent study confirmed that high-quality data, especially from ISO 20252 certified providers, drives smarter decisions and more positive business outcomes.